https://joaopmgoncalves.com/blog daily 0.75 2025-10-07 https://joaopmgoncalves.com/blog/no-slop monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1759750472800-HJ6DKM3HPDQ88BAYTK2L/G2VmolaWgAAi6jj.jpeg Blog - No-slop. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1759750475189-R96ITKANX1607IY17KKO/G2VmolhWgAAexL-.jpeg Blog - No-slop. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1759750474579-R0MSDCN6QRGU46F6BW20/G2VmolbWkAAYk_B.jpeg Blog - No-slop. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1759750472491-A0TX1GAUQRBRRMWFPZHJ/G2VmolaXYAA0BRL.jpeg Blog - No-slop. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1c59ee46-1d92-4a36-aa17-5c0ff3965411/il_1080xN.6286407793_7xnj.webp Blog - No-slop. - Make it stand out Loving the fact that Claude’s branding is using a serif font too. https://joaopmgoncalves.com/blog/crypto-llms monthly 0.5 2025-10-07 https://joaopmgoncalves.com/blog/2024-dispatch-2 monthly 0.5 2024-03-01 https://joaopmgoncalves.com/blog/2024-1 monthly 0.5 2024-03-01 https://joaopmgoncalves.com/about daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/795ede36-1150-4c9f-a075-ef7577256c7f/about-me-2.jpg About Me - A Dreamer I’m from Vila Mendo, a small rural village near Guarda, the highest and coldest city in Portugal. Throughout my childhood, I always wanted to become an astronaut as I was in love with science, spacecrafts, and exploring the edges of the universe. But on the other hand, I always loved to fantasize about being an archeologist finding lost civilizations and their treasures. Today I understand that I was drawn to both ends of the time spectrum. One into the ancient past, to explore human thought and lost civilizations. And one in the dystopian sci-fi future, to explore the universe. Though those interests never panned out, in my teens, I started to become more aware of advertising and soon an interest in businesses and the economy came along. I was daydreaming as if I were to create new products and organize events in the name of the companies I liked the most. The child doing this grew up wanting to control whatever he could and a later architecture taste was developing. By this time, pursuing a career in architecture seemed reasonable to me. But very soon I realized I wasn’t any good for that. Yes, I loved creative processes but dealing with actual physics and becoming more of a doer than a thinker wasn’t really what I wanted for me. I’m better at ideas, coming up with strategies, designing nuanced experiences, gathering insights, playing with numbers, and being a different person every day. As a kid, I either had to choose between following something creative or being focused on applied sciences. Eventually, I went for a mix of both. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/324ab9b9-bf6b-41bf-8862-a85211d72a6a/Landing+Jobs+Fest+1+-+c%C3%B3pia.jpg About Me - A Learner Though my high school interests were pushing me to pursue a scientific technical career, I knew I’d become pretty bored if I had to do one single thing for the rest of my life. The thought of having to commit to one thing so early on in my life was pretty scary. Because of that and because I knew other people could benefit from the way I come up with ideas, curate visions, and provide clarity to many others, I decided to opt for Business Management. This way, I could understand how businesses work in pretty much every single area, and then be able to push down into any field of knowledge if I wanted. On top of this thought-process and because of my deep interest in human behavior as a response to advertisement and product design, Later on, chose to study Marketing & Communication - this was fueled by my inner will to understand human nature and behavior. This set of studies shaped my view on how people experience a company - be it the brand, the product, or the service. Having always been fascinated with the technology world from a very early age, I knew tech startups would be my first step in building my professional career. And so I jumped into the unknown for something totally different. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/ce3a2a87-ec41-42c6-83aa-7c234d8fbf45/_45A4924+-+c%C3%B3pia.jpg About Me - A Taster With no particular passion aside from arts and technology, on a 2012 trip to Stockholm, I drank my first craft beer in a small pub. This small event had major effects on my life as I was drawn into the world of craft beer, reading more about it and trying to understand the science behind the brewing process. I eventually brewed beer with my roommates while in college - fun times indeed, and in 2013 I created Cerveja Artesanal Portuguesa, an editorial project to showcase the portuguese community around craft beer. This is still the biggest project of its kind in Portugal even though I’m not pouring (pun intended) enough attention to it. The fact is that craft beer not only brought me friends and a hobby of beer tasting but it also allowed me to learn how to taste, deeply and thoughtfully. Once I realized this superpower was unlocked, I fell in love with the food world - not only the restaurants and chefs but also the producers, the recipes, the biodiversity of all ingredients, and everyone around it. This eventually grew even more to support my passion for specialty coffee and wine. Today I’m proud to be a member of a small panel that votes on the best restaurants in Portugal alongside some of Portugal’s best food critics and most talented chefs. I believe this is what it feels like to be a certified gourmand. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1ec339e3-11c0-416c-9c6f-9e685934c061/20211124-REDLIGHT-RETRATOS-027.jpg About Me - A Tinkerer Because of all my different endeavors and passions that I have developed, I identify myself as a generalist. I like diving into different fields of knowledge until I understand the basics of it and then move on to the next topic. I do it for professional and personal reasons and because my ever-changing hobbies require me to. I like to do things myself - sometimes you can only value what surrounds you when you understand how much effort is invested in it - like a perfect croissant. I am as much of a customer as I am a creator so it’s in my nature to always push myself to provide the best contributions to the experiences I want to improve. Today I’m leading product at Spotlite Data, that helps protect infrastructures that millions of lives depend on every single day. We use data collected from satellites. It’s not space exploration, but at least I’m getting closer and closer. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/79c7b363-c336-447d-b4fb-078b13c51408/20220427-REDLIGHT-RETRATOS-008+-+c%C3%B3pia.jpg About Me - Nice meeting you, c heers. https://joaopmgoncalves.com/contact daily 0.75 2025-06-25 https://joaopmgoncalves.com/cerveja-artesanal-portuguesa daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/acf2ffd0-596b-4aee-880c-4cfe211bc88b/Vice.png Cerveja Artesanal Portuguesa https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/814aa14a-ae51-4776-903d-612adb0f201b/TimeOut.png Cerveja Artesanal Portuguesa https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/07d6f206-54ee-4ae9-9fcf-8e01937b4912/Sa%CC%81bado.png Cerveja Artesanal Portuguesa https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/9f0460fb-8a3c-4a92-803d-85c330011db2/DN.png Cerveja Artesanal Portuguesa https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1667210858578-JJPUHEJRAZMFJTK065XR/3.png Cerveja Artesanal Portuguesa https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1667210854700-6PMEQGPSJENKEMQ0K501/5.png Cerveja Artesanal Portuguesa https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1667210856087-988RHPFUHF0HVVBLVZVR/6.png Cerveja Artesanal Portuguesa https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1667210860476-56Y9J6TFVNEETP7FF299/4.png Cerveja Artesanal Portuguesa https://joaopmgoncalves.com/brandsninjas daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028220319-GPRKFTDV43AIW73MTREL/revup.png Brands & Ninjas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028241657-A28G79EXB3MY7A4CDG6W/Anotado.png Brands & Ninjas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028262634-TPPZN8Q5PDB07PQA6U82/plae.png Brands & Ninjas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://joaopmgoncalves.com/revup daily 0.75 2024-12-31 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028202834-IQT6O8EMJYO5SGMDCA8R/brands.png RevUp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028241657-A28G79EXB3MY7A4CDG6W/Anotado.png RevUp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028262634-TPPZN8Q5PDB07PQA6U82/plae.png RevUp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://joaopmgoncalves.com/anotado daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028202834-IQT6O8EMJYO5SGMDCA8R/brands.png Anotado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028220319-GPRKFTDV43AIW73MTREL/revup.png Anotado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028262634-TPPZN8Q5PDB07PQA6U82/plae.png Anotado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://joaopmgoncalves.com/plae daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028202834-IQT6O8EMJYO5SGMDCA8R/brands.png plae - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028220319-GPRKFTDV43AIW73MTREL/revup.png plae - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028241657-A28G79EXB3MY7A4CDG6W/Anotado.png plae - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://joaopmgoncalves.com/referrals daily 0.75 2022-07-27 https://joaopmgoncalves.com/gear daily 0.75 2025-01-21 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/44a77e76-60a3-47a6-a48e-d47239ab7c2a/PXL_20220728_114455118.jpg Gear - A way of living. Working From Home since the pandemic hit, having moved to my hometown in 2022 to be closer to the family. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/22ccd796-a039-4767-a63f-241b78cd9628/PXL_20220802_111837750.jpg https://joaopmgoncalves.com/homescreen daily 0.75 2022-08-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847728111-0R6F2UAVNFOZV0X72E1W/20140301_Trade-151_0124-copy.jpg Homescreen https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847727735-YAS9X6TJRA7J13G5BXQ4/20140228_Trade+151_0046.jpg Homescreen https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847726907-424FGLTKCC1T83UE9DJD/Aro%2BHa_0428.jpg Homescreen https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847726655-19TO7TR8MSLUNXDG4EL8/Large+JPG-Aro+Ha_0010.jpg Homescreen https://joaopmgoncalves.com/nashi daily 0.75 2023-01-23 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/75f83434-11fe-4385-b487-ac0e40f58889/Cover.png Nashi - Food & Bar Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/d93959b9-ca0f-4aa8-837a-3a8ea6aba45c/Michelin+Star.png Nashi - Food & Bar Consulting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/f9206ca3-3990-42e4-930b-ae5ab4e5e599/IMG_20190131_123223_261.jpg Nashi - Food & Bar Consulting - Selfie, Moscovo. Visita em 2018, 4 anos antes de receber a primeira estrela Michelin. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/05fc3ffa-d16e-427b-87d6-599b5adcd615/IMG_20191130_141813.jpg Nashi - Food & Bar Consulting - The Clove Club, Londres Em 2019, à data o 27º melhor restaurante do mundo para o 50 Best, já com 2 estrelas Michelin. https://joaopmgoncalves.com/gastropunk-presents daily 0.75 2023-03-02 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/62041c7c-289b-43a9-9d92-9e9ca3b3325d/Gastropunk+Coimbra.png Gastropunk Presents €15 to access over 20 suggestions for student's city. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/61f0bab9-296d-4d81-8428-c00005d4d7cf/Gastropunk+Lisbon.png Gastropunk Presents €25 to access over essential 100 spots in Lisbon for the lovers of food, wine, coffee, craft beer, pastry and cocktails. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/59f32d50-d538-4a94-913c-db6c6ad38b46/Gastropunk+Porto.png Gastropunk Presents €20 to access over essential 50 spots in Lisbon for the lovers of food, wine, coffee, craft beer, pastry and cocktails. https://joaopmgoncalves.com/jantarada daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/3c6093af-d6bf-43a1-9406-1fcdce4989db/Captura+de+ecra%CC%83+2023-03-13%2C+a%CC%80s+17.16.34.png https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/4e722757-867c-4427-9973-d40d064320d8/EU8FUInXkAARYZ1.jpg https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/67048434-3853-4bd6-968f-cf7a2dfab5c0/logo_final.png https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/5b23ea92-0f34-4852-984f-dce7d963d476/Artboard.png Jantarada.pt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/c0178165-4e1f-452b-bd66-6edb49d1f8c7/Evaso%CC%83es.png Jantarada.pt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/09b8c317-3779-4768-b965-3268ccd70452/Coimbra+Coolectiva.png Jantarada.pt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/8343326a-2a69-46b5-969b-2bacc4a7af8f/rAEiXkWE_400x400.jpg https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/ab8887ae-f397-4a76-a8c2-0368cbfdd9ac/wN7XlsFV_400x400.jpg https://joaopmgoncalves.com/departamento daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/8c63f05e-497e-4bbd-934b-3bc3f73612a9/departamento+5+order.png https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1d833d11-07ea-474c-a99c-e5c2ee6138f5/departamento_bloco41.jpg https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/0216c635-ec93-444c-ba0f-19c98a50bbb8/departamento.png https://joaopmgoncalves.com/wishlist daily 0.75 2023-10-18 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/74314fe1-84de-42c9-b932-ab480254031a/IMG_20190627_122723_629.jpg https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1228e9fc-5a8f-48ae-8d46-3454a9aebb46/PXL_20221231_113516961.jpg https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/5b844718-aa76-4017-8447-e873b2911811/PXL_20210208_135020543+%281%29.jpg https://joaopmgoncalves.com/contre-couture daily 0.75 2023-10-30 https://joaopmgoncalves.com/music-2023 daily 0.75 2024-04-08 https://joaopmgoncalves.com/home daily 1.0 2026-01-07 https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/3694fa87-9b68-430a-9c19-ddbba86a87f1/20220427-REDLIGHT-RETRATOS-009.jpg Início https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/297680d3-5af5-4721-84ae-afa7e597cf71/Artboard.png Início - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028202834-IQT6O8EMJYO5SGMDCA8R/brands.png Início - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028220319-GPRKFTDV43AIW73MTREL/revup.png Início - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028241657-A28G79EXB3MY7A4CDG6W/Anotado.png Início - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620546e6a5928a6ade6f757e/1645028262634-TPPZN8Q5PDB07PQA6U82/plae.png Início - Make it stand out Whatever it is, the way you tell your story online can make all the difference.