Anotado

The Brief

Creating and distributing domain-specific written content is an expensive and complex process. A Brazillian group of law teachers wanted to create an easier way to distribute legal content (specifically digital versions of legal books and codes) to judges, lawyers, and students.

The goal was to reduce costs for distribution while reducing the paper usage footprint, allowing the users to create contextualized content, as well as publish and commercialize annotations from well-known professionals.

Strategy

Implement an authoring and publishing cloud platform, focused on mobile delivery through iOS and Android devices, to provide mobility, adaptability, and digitization for legal content in Brazil, while incentivizing an offline-first approach.

Result

We created a platform for authoring and distributing domain-specific content through mobile devices. Through our clients, and as a case study, we published a set of free Android and iOS mobile applications that include the full texts of the laws chosen by our clients.

The free apps included, as a single in-app purchase, a group of annotations authored by a select group of well-known professionals, as well as the capability of allowing the user to create his own content on his own device.

My role in creating Anotado

Product Manager

Anotado is a product of a joint venture between RedLight and renowned lawmakers from Brazil.

This was the first time I had the chance to work on a mobile-first product that was being developed from scratch, in which I had to deal with external stakeholders to figure out the best approaches to the underlying problems of social annotations.

My contribution was mostly as a Product Manager executing the short-term vision of stakeholders, pushing the team to deliver the features requested by the stakeholders themselves. This was made using the industry’s best design standards and always with customer value in mind.

Despite having much fun creating this product, Anotado was a commercial failure due to poor sales. Many lessons were learned but I’m still proud to be a part of it.

Anotado is now discontinued due to poor commercial success.

Other selected products